Brite Content is a content marketing engagement platform that enables businesses to engage and convert audiences on YouTube into qualified leads, turning the world’s largest video platform into a programmatic demand generation channel.
Brite Content’s analytics enable marketers and agencies to understand their content, audiences, and performance to make data driven decisions and measure return on content marketing (ROCM).
Built with the latest in big data science and machine learning technologies, the Brite Index™ is the most comprehensive content marketing index anywhere. Track millions of pieces of content with ease to get market insights and monitor your competitors’ performance.
Analytics provide a unified view of your YouTube content, show how your content performs, and identify your best audiences.
Optimize your content and campaigns for more views, more conversions and targeted audiences. Test, tweak, and repeat.
Plan and execute campaigns. Use Premium Content Offers to attract prospects. Set your lead target and budget, then let the Brite Content platform work for you.
Amplify your content as a sales tool and promote high performance content to expand your target audience. Scale your campaigns to reach a larger, targeted audience
Track your competitors’ content and strategy to know what’s working for them and how to respond.
Brite Content is a complete content marketing performance management platform that provides an all-in-one solution to Measure, Optimize, Convert and Amplify your content marketing.
Brite shows you exactly how your YouTube content performs from view to sales lead. Brite replaces guesswork with data.
80% of marketing content goes unused because sales and marketing can’t keep up with fragmented content channels. Brite optimizes the reach and consumption of your content.
Because YouTube content is consumed “out there” and not on your website, there is no way to identify your audience. Brite is the bridge between YouTube and your sales funnel to engage and convert audiences into leads.
The Brite platform leverages content you already have and amplifies content campaigns to quickly reach larger, targeted audiences.
Managing dozens to thousands of videos is really hard. With Brite, you manage your content from a single place with seamless integration with YouTube.
Analyze your competition’s content and strategy to see what’s working. Automatically monitor your competition to stay ahead.
Brite Content’s cloud-based content marketing performance management platform gives content marketers the ability to measure YouTube performance, turn YouTube into a powerful lead generation channel, optimize content for better conversions and amplify content to reach bigger, targeted audiences.
Brite Content brings together:
The Brite Content platform automatically discovers and audits your content on sites like YouTube.
Understand your YouTube content performance using charts and performance metrics for each of your videos and campaigns. Easily identify which campaigns are performing and which ones need attention.
With Brite, you can quickly report on the ROI generated by your campaigns, to justify your budgets with hard data.
Brite analyzes your audience to identify who are most engaged and likely to convert.
The Brite Content platform reduces your content creation burden and helps you do more with the content that you already have. Brite’s optimization features help you understand what content and campaigns are working, what needs to be improved and what can be retired.
Brite analyzes each content asset and provides specific, actionable recommendations for improving content discovery – think SEO for YouTube content. Once you know what’s working and what’s not, use Brite Content to optimize your content and campaigns for more consumption and conversion. Test, tweak, target and repeat.
Brite Content brings powerful lead generation campaign management capabilities to YouTube. Brite enables you to run smart ads linked to content offers on your YouTube videos.
With Brite Content you will quickly create engaging content offers and landing pages that convert YouTube viewers into sales leads. All without any IT involvement or need to know HTML.
Brite Content enables landing page registration using social sign ups (LinkedIn, Facebook and others) to speed form completion for prospects. Leads captured through Brite Content can be automatically routed into Marketo, Eloqua, Salesforce or HubSpot.
To scale your campaigns, the Brite platform provides content amplification to drive more traffic, more awareness, more shares and, ultimately, more conversions into leads and sales.
Content Sequencing: Brite provides viewers with recommended sequenced, sales stage-specific content assets to move prospects further through the funnel, increase conversions, and close more deals.
Demand Capture: Brite Content uses content retargeting to expand your YouTube content marketing campaigns, bring back viewers, and convert them into interested prospects.
Demand Creation: Brite’s lookalike targeting generates new demand by displaying content offer ads to people similar to your highest converting audiences.
Brite Content helps you stay a step ahead of your competitors. Brite automatically discovers and audits your competitors’ content marketing assets on YouTube.
You can easily monitor the performance of your competitor’s campaigns with charts and performance statistics covering their entire YouTube program – down to each video. You’ll know when their videos go viral or when they invest in campaigns. See what others can’t – it’s like having night vision for YouTube content marketing.