• Ready to jump start your YouTube performance engine?
  • Get a Demo

We Used Video ABM on YouTube Together with HubSpot to Drive 2,000% ROI (Here’s How)

As any modern marketer knows, Account Based Marketing (ABM) is one of the hottest trends in B2B marketing today. Here at Brite, we’ve been fortunate to be on the forefront of both deploying ABM and...
Read More

Using Full Funnel Videos to Win on YouTube

In the brave new world of the empowered buyer, content has not only remained king - it is now also the #1 salesperson. Research shows us that 70% of today’s buyers make purchasing decisions based on...
Read More

My Quest For A Magic Number – How I Discovered The Value of a View on YouTube

How I Discovered the Value of a View My quest to find a financial model to measure ROI and Performance of YouTube marketing. It Started With a Simple Question The conversation started out simply...
Read More

Using Full Funnel Videos to Win on YouTube

In the brave new world of the empowered buyer, content has not only remained king - it is now also the #1 salesperson. Research shows us that 70% of today’s buyers make purchasing decisions based on the content they consume - before engaging with sales. With the sales...

How to Achieve Brand Safety Through Content Targeting

The latest disruption in digital advertising has suddenly become Brand Safety … but upon a closer look, it's really a targeting problem. Global brands like The Guardian, McDonald's, and Nike are suspending advertising from YouTube because the platform cannot guarantee...

The Perfect YouTube Campaign

Digital Video is Eating the Internet What once occupied 2,500 words and a long scrolling web page has been replaced with dynamic, engaging visual media. If a picture is worth 1,000 words, what is a 30-second video spot worth? With over 1 Billion (with a B) users,...

How To Get Clicks From YouTube

An ad is only as good as it’s ability to contribute to the bottom line. In digital, the bridge from ads to sales is an offer, introduced with the Call-to-Action (CTA). YouTube videos have several options for Calls-to-Action: Annotations (deprecated on March 16) Cards...

Top Automotive Brands Rev Up Views in Q2 2016

The second quarter of 2016 was an interesting time for automotive brands. Many brands had already spent their holiday gift and allowance money on Super Bowl ads. You would think it would be rather quiet for the remainder of the year. But that’s not what the data shows...

The State of Video Marketing Survey Findings 2017

This year marks the first edition of The State of Video Marketing survey. We’ve surveyed 78 marketing thought leaders from start-ups to Fortune 500 enterprises about their video marketing efforts and asked them to share their plans for 2017. This report is a...