The YouTube Marketing Automation Platform For Smart Performance Marketers

Professional Grade Campaign Management

Run Your Marketing Funnel on YouTube Like a Pro

With unprecedented growth in digital video and especially mobile video, it’s no wonder that video marketing is the next big thing in performance marketing. Next year, 78% of marketing executives plan to invest more into video marketing on YouTube to grow their business and reach their customers. Until now, it’s been difficult to run enterprise-scale campaigns on YouTube due to complexity, integration issues, and silos of data. YouTube doesn’t provide built-in capabilities for marketers to turn YouTube into a funnel.

To solve this, Brite created the world’s first end-to-end campaign manager built to support the full funnel and designed to deliver measurable business outcomes and ROI. Brite automates video marketing the way that traditional Marketing Automation Platforms automate email marketing – to achieve scale and consistency.

Brite’s easy-to-use platform and targeting software transform campaigns from “random acts of marketing” to become repeatable, scalable avenues for awareness, engagement, acquisition, and expansion.

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“Brite Content not only delivers great software and data, they also have incredible customer support and expertise. The combination of the two made it possible for us to utilize YouTube to achieve our goals.”

-Jonathan Silvio, Head of Online Services, Explore

Turn Campaigns Into Performance Powerhouses

Save time and maximize efficiency with an intelligent campaign structure that covers your campaign from start to finish. Brite’s marketing automation platform will have you running smart campaigns that drive results:

Reduce Cost & Complexity With End-To-End Orchestration:

  • Plan: Set up campaigns, goals, funnel stages, and baselines
  • Target: Reach the right customers with the right content
  • Execute: Orchestrate campaigns across systems
  • Optimize: Integrate machine learning optimizations
  • Reporting: Achieve end-to-end reporting of campaigns and build a complete picture of performance
Video-Level Targeting At Scale

Turn Campaigns Into Performance Powerhouses

Video-Level Targeting At Scale

Save time and maximize efficiency with a smart campaign structure that covers your campaign from start to finish. Brite’s marketing automation platform will have you running smart campaigns that drive results:

Reduce Cost & Complexity With End-To-End Orchestration:

  • Plan: Set up campaigns, goals, funnel stages, and baselines
  • Target: Reach the right customers with the right content
  • Execute: Orchestrate campaigns across systems
  • Optimize: Integrate machine learning optimizations
  • Reporting: Achieve end-to-end reporting of campaigns and build a complete picture of performance
Video-Level Targeting At Scale

Run YouTube Campaigns That Span Your Entire Funnel

Brite makes it easy to translate your funnel to work with YouTube across all the stages of your customer lifecycle.

Full Funnel Campaigns That Support The Buyer Journey

  • Awareness: Drive efficient awareness on top funnel campaigns
  • Engagement: Create campaigns that turn audiences into customers with compelling offers
  • Conversion & acquisition: create campaigns that turn audiences into customers with compelling offers
  • Reactivation: Reach dormant customers
  • Expansion: Target your existing customers with personalized upsell offers

Run YouTube Campaigns That Span Your Entire Funnel

Video-Level Targeting At Scale

Brite makes it easy to translate your funnel to work with YouTube across all the stages of your customer lifecycle.

Full Funnel Campaigns That Support The Buyer Journey

  • Awareness: Drive efficient awareness on top funnel campaigns
  • Engagement: Create campaigns that turn audiences into customers with compelling offers
  • Conversion & acquisition: create campaigns that turn audiences into customers with compelling offers
  • Reactivation: Reach dormant customers
  • Expansion: Target your existing customers with personalized upsell offers

Brite’s Analytics Make ROI Reporting Easy

With Brite, it’s easy to run profit-driven campaigns that perform because all the reporting you need to succeed is in one place

Benefit from complete transparency across the media you pay for, the videos you target, the ROI and performance you experience with a unified view of analytics. 

Brite provides deep data intelligence at all levels of the funnel so you can see how effective your investments and campaigns are at each stage – and what you can do to improve results. 

Video-Level Targeting At Scale

Brite’s Analytics Make ROI Reporting Easy

Video-Level Targeting At Scale

With Brite, it’s easy to run profit-driven campaigns that perform because all the reporting you need to succeed is in one place

Benefit from complete transparency across the media you pay for, the videos you target, the ROI and performance you experience with a unified view of analytics. 

Brite provides deep data intelligence at all levels of the funnel so you can see how effective your investments and campaigns are at each stage – and what you can do to improve results. 

Brite’s Customers are Saving Time and Money on YouTube Campaigns by:

Leveraging comprehensive campaign management

Using integrated video targeting and optimization

Intelligently organizing content and campaigns

Orchestrating campaigns seamlessly across systems: YouTube AdWords, Marketing Automation, and CRM