The YouTube Marketing Automation Platform for Smart Performance Marketers

Video Level Targeting at Scale

Reach and Engage Your Customers by Targeting Specific YouTube Videos and Channels – at Scale

With over 1.5 billion videos on YouTube, it’s more critical than ever to target the right customer, at the right time, with the right message. Smart marketers know the most effective way to target customers is by aligning with the content and videos buyers are watching. Video and channel level placements are the most granular and transparent way to target. But with more than 400 hours of new content uploaded to YouTube every minute, it’s impossible to scale manually.

Brite’s software enables marketers to intelligently discover relevant videos and channels – tens of thousands of placements – to target for TrueView. Specify what content is relevant and allow advanced algorithms to ensure you get constantly updated content automatically.

“There are lots of options and lots of different targeting possibilities, bidding possibilities, and ad placements on YouTube. Working with Brite we were able to narrow the focus and start from a place that’s made the most sense for our business.”

– Jason Hall, Director of Growth, Craftsy

Better Targeting Drives Better Performance

What’s possible today in YouTube targeting goes beyond basic demographic, keyword, and interest level tactics. Brite enables you to target specific video and channel placements – acting as an extension of your sophisticated search buys.  Modern video marketers use specific content targeting tactics to increase revenues, reduce acquisition costs, and conquest competitor content.

Video-Level Targeting At Scale

Better targeting leads to measurably better ROI, increased revenues, reduced acquisition costs.

Test to Discover the Best Performing Creative & Content

Brite gives you control over which videos your ads run against before you spend any media – no black box guessing. Discover pockets of content that inspire action by targeting the most relevant and best-performing videos and channels. 

Automate the targeting process, allowing you to run experiments easily to understand what works – and what’s a waste. Quickly test combinations that resonate with customers and amplify only those that deliver the best performance.

Video-Level Targeting At Scale

Test to Discover the Best Performing Creative & Content

Brite gives you control over which videos your ads run against before you spend any media – no black box guessing. Discover pockets of content that inspire action by targeting the most relevant and best-performing videos and channels. 

Automate the targeting process, allowing you to run experiments easily to understand what works – and what’s a waste. Quickly test combinations that resonate with customers and amplify only those that deliver the best performance.

Video-Level Targeting At Scale

Smart Marketers Power Profitable Growth on YouTube With Brite by: 

Using video content placement targeting at scale

Targeting groups of videos (from 100’s to 100,000’s)

Enabling video targeting across all of YouTube

Knowing the best videos to advertise in front of - before spending budget