Brite Content – Video Marketing Automation

Use Video to Target, Engage, and Grow Customers on YouTube.

Take the video tour to see how Brite can help you master video marketing on YouTube.

Company logo images

Engaging Video Marketing That Performs

With Brite’s full funnel video marketing software you can easily turn YouTube into an always-on demand generation and customer acquisition channel. It’s like adding a video marketing performance expert and automated prospector to your marketing team.

funel image

Reach, Engage, Convert with Content Targeting

The videos your customers watch is the best signal of what’s on their mind. Content targeting aligns your video ads and offers with premium videos and channels on YouTube.

icon image

Content Targeting – Align the content of your ad with the content of YouTube videos, capturing intent. This alignment is done through software, at scale, targeting tens of thousands of placements.

icon image

Advanced Targeting – Discovers the videos that your customers search for and watch. With our software, you have full control to balance volume and relevance.

icon image

Smart Exclusions – Exclude the things you don’t want, including categories, videos with undesirable keywords, or even specific videos and channels. Smart exclusion simplifies brand safety with transparent white listed content.

icon image

Transparency – Know exactly where your content will run – all before you spend a dime on media. This eliminates unexpected content with precise targeting sets.

Video Account Based Marketing (ABM) Targeting

Brite’s Video ABM targeting attracts and targets key accounts and buying teams on YouTube. Use Brite Video ABM to deliver personalized video experiences, target accounts, and increase conversions.

icon image

Brite Brings ABM to YouTube – Target key accounts and verticals, deliver relevant content personalized to leads. Then convert them into customers.

icon image

Align Sales and MarketingEvolve beyond traditional, broad demographic video targeting to hyper-focused, Account-Based Marketing, aligning your sales and marketing strategies.

icon image

Better ABM Targeting Means Better Results – Accelerate conversions and drive revenue through more qualified leads. Brite enables personalized offers and sequential campaigns that further increase conversions

icon image

Target Key Accounts and VerticalsLeverage a combination of contextual and firmographic data from our proprietary data sources to target high-value accounts on YouTube.

icon image

Open Data Platform – Brite Video ABM works with your existing marketing automation system so you can bring your own data from Marketo, HubSpot, Eloqua, Adobe and Salesforce. Or you can use Brite’s cloud ABM data to target tens of thousands of accounts from within the platform.

“No man is better than a machine, and no machine is better than a man with a machine.”

Billionaire Wall Street hedge fund legend Paul Tudor Jones.

Machine Learning Performance Optimization

It’s time to harness the power of machine learning to improve the results of your video marketing campaigns. Brite’s patent-pending “Brite Rules™” makes this powerful capability simple to use. Here are a few examples of what Brite Rules can do for you:

icon image

Brite Rules™Scale on videos that drive ROI, set stop-loss rules upfront to eliminate wasteful spending on underperforming targets. With Brite Rules in place, you’ll watch campaign performance soar.

icon image

Conversion OptimizationOptimize conversions and double down on targeting that maximizes conversions. Set rules for Cost Per Acquisition (CPA) to ensure profitable customer acquisition.

icon image

Awareness OptimizationMaximize exposure by optimizing efficient Cost Per View (CPV). Automatically discover lookalike content that performs and expand your reach to more premium YouTube content.

icon image

Automate Fresh Content Targeting – With more than 400 hours of content uploaded to YouTube every minute, Brite Rules™ keeps up and dynamically targets trending and viral content.

Brite Performance Analytics

Prove video marketing’s true impact on revenue and earn your seat at the revenue table. Brite Performance Analytics gives you the numbers you need to prove what’s delivering ROI and the numbers to back it up.

icon image

Prove the Value of MarketingTrack how every video marketing campaign contributes to pipeline and revenue. Dive deep into the numbers and see how each campaign impacts bottom line results. Measure ROI, Full Funnel Value, and benchmark performance of multiple campaigns.

icon image

Align Sales and Marketing – Achieve revenue goals as one team through shared metrics, KPIs and goals. Brite provides easy access to executive dashboards to keep your sales team and CEO up to date on marketing’s contribution.

icon image

Optimize Execution and SpendMake better marketing decisions, improve productivity, and allocate the right investment across your video marketing campaigns. Add costs to each campaign and measure full ROI reporting.

YouTube Competitive Intelligence

Brite helps you identify video trends, industry insights, and discover successful content creation strategies. With Brite you can better understand your competitor's presence and your own share of voice on YouTube.

icon image

Competitive IntelligenceAnalyze your competitors’ strategies to learn what’s working for them and what isn’t. This will help you avoid their mistakes. Discover what’s trending with your target audience in order to benchmark yourself against competitors and your category.

icon image

Build a Better Content Strategy Leverage YouTube data to design a smart digital video strategy with strong production and distribution. This will lead to greater engagement and conversion.

icon image

Automate Reconnaissance – No need to spend hours and hours compiling data and running sophisticated analysis. BriteScapes provides understanding and actionable insights.

icon image

A Universe Of Data On Demand – Analyze millions of videos and thousands of brands.