Brand Safety is in the Eye of the Beholder

Over the past year there have multiple incidents of brand safety issues that have plagued YouTube. Much has been said on what, if anything, YouTube can do to address these issues and regain the...

What the Inevitable Millennial Takeover Reveals About YouTube Marketing Opportunities in 2018

Warning: this may ruin your existing video marketing plan. Imagine you’re at work—project management to-do list and Slack app open on your laptop, while the real estate on your monitor is crowded...

How To Measure Conversion Of Online Video Campaigns

When it comes to measuring a video ad’s success, views aren’t everything. This article is the fourth in series to support marketers that want to learn how to measure video marketing ROI. Our mission...

Brand Safety is in the Eye of the Beholder

Over the past year there have multiple incidents of brand safety issues that have plagued YouTube. Much has been said on what, if anything, YouTube can do to address these issues and regain the trust of large-scale advertisers. And to that point, the argument could be...

How to Grow Your Business with YouTube Remarketing

What is Remarketing on YouTube? Remarketing on YouTube - It's the most important tactical weapon in the performance marketer’s arsenal. Remarketing is a great gift from the “internet gods” that allows marketers to continue the conversation with interested users, save...

How To Get Clicks From YouTube

An ad is only as good as it’s ability to contribute to the bottom line. In digital, the bridge from ads to sales is an offer, introduced with the Call-to-Action (CTA). YouTube videos have several options for Calls-to-Action: Annotations (deprecated on March 16) Cards...

Top Automotive Brands Rev Up Views in Q2 2016

The second quarter of 2016 was an interesting time for automotive brands. Many brands had already spent their holiday gift and allowance money on Super Bowl ads. You would think it would be rather quiet for the remainder of the year. But that’s not what the data shows...