Brite’s Universal App Campaign (UAC) Alternative

TL;DR - Google is replacing all Mobile App Install campaigns for TrueView, with Universal App Campaigns. In this blog we draw attention to the alternative available to app marketers today, outline...

YouTube’s Improved Design: What it Means for Performance Marketers

YouTube Design Changes Improve the Video Content Experience YouTube has changed a lot since its inception in 2005, and recent changes reflect YouTube’s increasing move towards showcasing...

Why You Should Start Measuring ROI from Video Marketing Today [INFOGRAPHIC]

The marketing world is in the midst of the “Bought Not Sold” revolution. Today’s customers use the internet to research purchase decisions. More and more they rely on reading and watching...

Brite’s Universal App Campaign (UAC) Alternative

TL;DR - Google is replacing all Mobile App Install campaigns for TrueView, with Universal App Campaigns. In this blog we draw attention to the alternative available to app marketers today, outline the implications of the change, shows the alternative setup that top...

How to Set Up Successful Remarketing Campaigns on YouTube

Remarketing with YouTube This feature is the most important tool in the performance marketer’s toolbox. Remarketing is a great gift from the “internet gods” that allows marketers to continue the conversation with interested users, save budget and honor the buyer’s...

Using Full Funnel Videos to Win on YouTube

Content Currency = Funnel Wins In the brave new world of the empowered buyer, content has not only remained king - it is now also the #1 salesperson. Research shows us that 70% of today’s buyers make purchasing decisions based on the content they consume - before...

How to Achieve Brand Safety Through Content Targeting

The latest disruption in digital advertising has suddenly become Brand Safety … but upon a closer look, it's really a targeting problem. Global brands like The Guardian, McDonald's, and Nike are suspending advertising from YouTube because the platform cannot guarantee...

The Perfect YouTube Campaign

Digital Video is Eating the Internet What once occupied 2,500 words and a long scrolling web page has been replaced with dynamic, engaging visual media. If a picture is worth 1,000 words, what is a 30-second video spot worth? With over 1 Billion (with a B) users,...

How To Get Clicks From YouTube

An ad is only as good as it’s ability to contribute to the bottom line. In digital, the bridge from ads to sales is an offer, introduced with the Call-to-Action (CTA). YouTube videos have several options for Calls-to-Action: Annotations (deprecated on March 16) Cards...

Top Automotive Brands Rev Up Views in Q2 2016

The second quarter of 2016 was an interesting time for automotive brands. Many brands had already spent their holiday gift and allowance money on Super Bowl ads. You would think it would be rather quiet for the remainder of the year. But that’s not what the data shows...

The State of Video Marketing Survey Findings 2017

This year marks the first edition of The State of Video Marketing survey. We’ve surveyed 78 marketing thought leaders from start-ups to Fortune 500 enterprises about their video marketing efforts and asked them to share their plans for 2017. This report is a...