Brand Safety is in the Eye of the Beholder

Over the past year there have multiple incidents of brand safety issues that have plagued YouTube. Much has been said on what, if anything, YouTube can do to address these issues and regain the...

What the Inevitable Millennial Takeover Reveals About YouTube Marketing Opportunities in 2018

Warning: this may ruin your existing video marketing plan. Imagine you’re at work—project management to-do list and Slack app open on your laptop, while the real estate on your monitor is crowded...

How To Measure Conversion Of Online Video Campaigns

When it comes to measuring a video ad’s success, views aren’t everything. This article is the fourth in series to support marketers that want to learn how to measure video marketing ROI. Our mission...