HOW TO MEASURE ROI FROM VIDEO MARKETING
Learn to measure video campaign performance across your entire funnel.
Over 40% of performance marketers report that proving ROI from video campaigns is tough. That means most marketers haven’t found a way to align video campaign performance to business goals and bottom line. To make matters worse, foggy ROI reporting ultimately makes your CFO uneasy.
Brite set out to settle all questions about video marketing ROI once and for all. The solution is a useful guide that helps make video marketing accountable and measurable across every stage in the funnel.
This guide will teach you how to:
- Measure video at each stage of the funnel
- Calculate video marketing ROI potential
- Align sales and marketing around video programs
- Save money and increase productivity