Top E-Learning Platform Uses Placement Targeting on YouTube to Drive Customer Acquisition7 min read
Self-directed learning with online education continues to grow year by year as busy people sharpen their skills through YouTube-delivered courses. Structured e-Learning platforms are becoming popular too as users have easy access to in-depth lessons. The competition for new student enrollment is fierce.
A leading e-learning platform, with courses taught by subject matter experts, needed a better approach to discover and connect viewers to their most popular courses. The Customer partnered with Brite to leverage sophisticated video targeting, content testing, and automation to reach customers on YouTube.