Top 50 Marketers on YouTube Increase Libraries & Viewer Growth in Q48 min read

Video Marketing is a trend that shows no sign of slowing down. Experts estimate that YouTube had 180 million US users in 2016 and is responsible for about 95% of of the video viewing market. The top 50 marketers on YouTube proved this, especially in Q4, where video views and engagement ramped up with 9% increase over previous quarters.

It’s no surprise then that the top marketers on YouTube also reported strong Q4 performance financially as well:

  • Clash of Clans experienced huge growth and the mobile gaming industry reported that downloads increased 33% and revenue increased of 70% in Q4 2016
  • Apple jumped in views on November 21, coinciding with their new Apple Music ads featuring celebrities: Taylor Swift & Drake
  • Hasbro reached peak views during Black Friday to capture the as many customers as possible during one of the biggest weeks in retail.

Learn which marketers captured the largest share of voice in and which video characteristics were shared by the most engaging content in Q4.

Submit the form below to access the Q4 Top 50 Marketers report to learn what leading companies are doing on YouTube.



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